Professional insights to
improve your online store

A professional, tactical and comprehensive audit with design recommendations of your store.

Uncover issues that have been hiding from your team
Quickly find and address many common issues
Improve the usability and trustworthiness of your store
Identify A/B test ideas or gain new fresh perspective
Enable better conversions and happier customers

the insights you recieve can used to directly influence optimization to your store.

the insights you recieve can used to directly influence optimization to your store.

the insights you recieve can used to directly influence optimization to your store.

the insights you recieve can used to directly influence optimization to your store.

the insights

Professional Insights that reveal what is holding your site back.

Our UIUX critique is a holistic and tactical method to uncover hidden issues and opportunities to drastically improve your digital design and it’s effectiveness.

See Pricing
Overall Usability
Mobile Optimization
Search & Navigation
Clear & Simple Checkout
Web Accessibility
Trust & Perception

What we focus on improving

Take the grind out of your design process and quickly start your projects based on their platform specifics, checkout types, and architectures.


Identifying accessibility issues that could be harming your customer's experience or leaving you open to litigation.


Identifying issues that may be blocking your customers from taking the actions required to make a sale


Does the content make sense, is it easily understood and is it being served at the correct moment inthe user flow.

Micro Copy

Does your micro copy aid your customers or confuse them, are you using the best language possible?


How easy is it to move through the store and locate key categories, screens or products?

Search Functionality

Does search work well? Is it serving helpful results? Is it being used to it's fullest potential?

Mental Models

We identify the design elements that help customers easily move through your site and make recommendations on how to improve them.

User Flow

Can your customer easily flow from screen to screen to accomplish their task? Are customers given the proper feedback for the actions they have taken?

Mobile Optimization

Does the store have the most optimal version of itself inmobile format? Are you using design patterns that are not appropriate or ideal for mobile?

HOw it works

Take the grind out of your design process and quickly start your projects based on their platform specifics, checkout types, and architectures.


Build a Critique that fits your needs of your
agency or brand.


Answer a few important
questions about your
goals and customers.


Provide us links to your
pages or design files.
(yes, we can review
design files)


Receive our Critique and design
recommendations / file
within 4 weeks.


Custom pricing

Includes Before & After design mockups in Figma to support the findings.
~ 4 weeks until delivery.



Initial Page
Choose desktop or mobile.



Per additional page



Per page for both desktop and mobile


brand "Single Use"

You work for a brand and want to create more efficient processes for yourself and others while keeping a tight control over the brand presentation and customer experience.

$2,500 one time



Patch your leaking bucket.

User experience and design issues can be massive cracks in your sales funnel.

No matter how much traffic you pour into your site it will continue to leak until you patch or replace the site.

Our critique shows you how many patches you need, what to patch, how to quickly stop the leaks and help support your decisions as to what should come next.

“We feared the [redesign] project was going to be a monster and we'd have to drive most of the design decisions. It's hard to find people who can translate marketing needs into design but you were able to do it."

Adrien, SVP Babo Botanicals

“It was truly you who understood our vision and brought it all to life.”

Erin Sesil, Brand Experience Manager, Babo Botanicals

“This was the easiest redesign project I have ever been through.”

Jamila LaSante, MegaFood Director of Marketing

“Their UI/UX review completely changed the game for both our marketing website and digital eCommerce product. We’re now implementing many of the recommendations that were made.”

Garrett Baxter, CEO Simustream

Frequently Asked.

Can I customize The Critique to include specific pages?

If you choose a critique that includes a user flow/purchase path you may select the landing page of choice and the product of choice.

If you are looking for insights on just a single page, contact us.

How do I prioritize the insights?

We dont. We categorize them but allow you and your team to determine which insights are of immediate value to you based on your specifics business needs / timelines.

Which platforms is The Critique for?

The Critique is for any platform but because our insights go deep into usability and specific UI/UX functionality platforms that provide deep customization can benefit the most. Some customers, regardless of platform, like our critique because it reveals potential limitations within their current commerce platform and help them make a decision to upgrade or migrate.

How long until I receive the results?

The Critique is generally delivered within 3-4 weeks, but we can usually accommodate faster turnaround by request and a flat rush charge of $500 to cover prioritization.

Can you help implement the changes?

We work with development partners well versed in commerce platforms. We can refer you to these partners to execute on any technical or development work. Our studio can assist in UIUX initiatives, copywriting, and brand/marketing creative.

You are, simply, too close to your website to see what is holding customers back from taking action.

the benefits

How The Cart System
will help your design process.

Find Hidden Issues
Optimize Quickly
Find Quick Wins
Find UX Friction
Improve Trust
Find A/B Test Ideas
Enable Higher Conversion
maximize billable hours by 25%
reduce design production costs
by 25%
Reduce development & QA time
Increased revenue on future design engagements
Deliver faster and with more accuracy
never start from scratch again

get back to design

design more.
produce less.

Reduce production time, increase profit, recapture previously unbillable hours, deliver faster and more consistent work, spend less time correcting, less time in QA, less time in development.

Explore Pricing

Options & Pricing


Preview the cart system

View in Figma


Future reasons to love the Cart System

We’ll be incrementally improving and adding to the Cart System adding exciting new commerce patterns, components and user flows for various industries and popular 3rd party tools. And we’d love to hear from our customers as to what they want in future versions.

The best UI components
Popular checkout flows
Checkout for various product types
Popular 3rd party tools
Popular platforms
Various checkout processors
Exciting industry design ideas